Travel and hospitality recruitment specialist New Frontiers, part of the TMS Talent Group, has been fully rebranded to TMS Talent.
Unveiled at TMS Talent Group’s first global conference in Bangkok earlier this year, the revitalised TMS Talent brand includes a new logo, website, and striking red visual identity.
“We have a clear vision to be the leader in the travel and hospitality recruitment sector globally and with our new brand we are well poised to do so,” said Group Managing Director John Terry.
“Our new brand identity and website better reflect who we are as a business collectively and set a solid platform for future growth and expansion.”
TMS Talent has ambitious plans to shape the future of recruitment through its unique and high touch service model.
John Terry continued, “This rebrand project was ignited by the desire to take our brand to the next level in a fresh new way. Our leadership team strongly believes that by uniting our group under one brand and clearly articulating our shared values, we can better showcase our compelling proposition to clients and candidates, really differentiating ourselves as a company” said John Terry.
New Frontiers was acquired in 2017 by TMS Talent Group, backed by investor Steve Hamblin, who said, “This rebrand marks a significant step in the future of the business. I can’t think of a more exciting time in the company’s 25 year history, with our entire team coming together to witness the launch of a brand we can all be extremely proud of.”
The teams from both New Frontiers and TMS Talent were thrilled with the news that they would now be united in taking the TMS Talent name into the market globally.
“Our new identity is bold, ambitious, young and vibrant. It embodies the high performance culture we are creating internally and the drive and determination we have as a team to deliver an exceptional level of service to our clients and candidates,” said Group Head of Operations Kay Eriksson.
