Westfield London and Westfield Stratford City have announced the upcoming arrival of ELLE Weekender’s Beauty Fairground. Both centres will play host to this one-off beauty and wellness festival, celebrating the biggest brands, names and treatments of the moment, in amongst a colourful fairground of fun.
For the first time, ELLE will host an immersive fairground-themed beauty event with shoppable pop-ups, treatment areas and curated talks and workshops with some of the most exciting names in the industry. Shoppers will get to experience the big beauty trends as they happen and see the next big things that are set to shape the future of the beauty-scene.
The event will run at Westfield London from 27-29 September, before moving to Westfield Stratford City from 11-13 October. The funfair will create the ultimate beauty experience to sample the latest trends, a prosecco bar in partnership with Mionetto and a big beauty Ferris wheel.
Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield said, “We have welcomed some of the biggest names in the beauty industry to both Westfield London and Westfield Stratford City and as a result, they have started to become beauty destinations in their own right, with shoppers seeking out cult products from top retailers. By bringing ELLE Weekender to our centres we’re giving visitors the chance to immerse themselves in a unique beauty experience, to not only get their hands on trending products but be pampered in new and unique ways and learn a few tricks of the trade too.”
Farrah Storr, Editor in Chief, ELLE said, “ELLE is about celebrating everything that makes us individual, and all the style, creativity and joy that beauty can bring. With this in mind, we are incredibly proud to have joined forces with Westfield for the first-ever ELLE immersive beauty funfair, right in the heart of London. ELLE WEEKENDER will give visitors the chance to be inspired by a world of beauty.”
For more information, please visit the Westfield London website.
