Industry polls conducted by Vox Group have found that digital services may play an important role in the recovery of the tourism industry after the coronavirus pandemic.
The audio guiding services group ran a series of travel industry webinars to explore how tourists and businesses might think differently in the new tourism dynamic.
During the webinars polls were conducted with over 500 participants. 45% of respondents said that uncertain travel patterns and fluctuating visitor volumes was the biggest issue facing tourism businesses in the recovery phase, followed by continued restrictions on distancing in venues and attractions.
When asked about potential opportunities, 65% of respondents believed that the boost to people’s technology skills – gained at home during the lockdown – could result in travellers being much more prepared to integrate smartphone tools into their travel experiences and tourism businesses should therefore consider updating their product mix to include more digital services.
A recording of the VOX webinar for UKinbound members can be viewed here.
