Visit Greenwich, the Destination Management Organisation for the Royal Borough of Greenwich, London, is this week launching its 2021 destination marketing campaign to encourage UK residents to choose Greenwich as a place to holiday this year and experience a fresh perspective of London.
Visit Greenwich has been successful in its bid for VisitEngland funding to run ‘Royal Greenwich: It’s Time’, supporting VisitEngland’s national ‘Escape the Everyday’ domestic campaign. The campaign aims to position Greenwich and Zone 2 as a base for a short break, enjoying the best of both worlds of Greenwich and central London.
The campaign is particularly targeting 18-34 year-old pre-nesters and families with pre-school children, who are looking for crowd-free bucket list experiences, green open spaces, trips on the River Thames, unusual adventures and memorable ways to get back together with friends and family.
The Royal Borough of Greenwich, with its Insta-perfect location on the banks of the Thames, offers sightseeing on the river, beautiful parks and gardens, a sense of space, places to shop, eat and drink and lots to explore outdoors as well as inside the heritage buildings that are home to the National Maritime Museum, Queen’s House and the Old Royal Naval College. As well as having a World Heritage Site, famous for the Royal Observatory, the Meridian Line and Cutty Sark, it is home to The O2 – its iconic white tent containing leisure activities, restaurants and designer outlet shopping as well as being able to walk over the top.
Many attractions, hotels, transport, events and restaurants have been awarded the VisitEngland ‘We’re Good To Go’ accreditation to reassure visitors that they are following current government guidelines relating to COVID-19.
Timing with the launch of the campaign is a brand new Visit Greenwich website which features attractive design, content and enhanced functionality. It also has a new online booking system, TXGB, integrated within the site to give increased bookability direct on the website. The website has a section dedicated to driving the Escape the Everyday campaign, giving inspiration and ideas for having the best time in Greenwich and makes it easy for visitors to book tickets to attractions, experiences and where to stay.
Barrie Kelly, Chief Executive, Visit Greenwich, said, “It’s time to look forward and plan for a 2021 visitor season that will help our visitor economy recover over the next couple of years. The funding from VisitEngland helps us to deliver a strong and targeted digital marketing campaign to attract younger audiences that are looking for new experiences and places to reunite with friends and family. The Royal Borough of Greenwich has a wonderful mix of old and new, traditional and exhilarating, and far too much to try and do in one day. I urge people to come and see another side of London and take your time to enjoy Greenwich safely over a few days.”
VisitEngland Director, Andrew Stokes, said, “Millions of jobs and local economies depend on tourism right across the country and the industry needs all of us to make sure it gets back on its feet. It is great to see the activity that Visit Greenwich will be delivering locally, with support from VisitEngland funding and aligning with our national ‘Escape the Everyday’ campaign, to encourage more people to get out and discover the outstanding destinations and quality attractions here on our doorstep and to drive bookings.
“It will also support local businesses who have been working so hard to welcome visitors back safely, adapting and innovating to meet new ways of working and still providing a great visitor experience.”
Visit Greenwich is also a key partner in London’s tourism recovery campaign Let’s Do London.
