The organisers of the Future Global Opportunities for UK Tourism conference, taking place at the International Business Festival on Thursday 28 June, has announced a further tranche of speakers.
Brand loyalty and how to keep a destination front of mind with travellers will take centre stage as James McVeigh, Head of Innovations & Marketing Festivals Edinburgh will share his thoughts on brand loyalty to sustain and develop the position of Edinburgh as one of the world’s leading festival cities.
Airline transport consultant John Strickland will be chairing a ‘Sky’s The Limit’ regional airports and airlines session featuring John Iriving, CEO, Liverpool Airport; James Ager, Director of Strategy, Manchester Airport Group; Kate Sherry, Deputy Director Route Development, Ryanair, and Ali Gayward, UK Country Manager, EasyJet.
New business models and new opportunities for doing business will be the key issues raised by Rhys Griffiths, Partner and Head of Travel Group at award-winning European legal firm FieldFisher.
A ‘New World Tourism Order’ panel will feature Anthony Pickles, Head of Tourism Affairs, VisitBritain, and Deirdre Wells, Chief Executive, UKinbound.
Other speakers already confirmed include Jon Young, Research Director, BDRC; Katie King, Managing Director, Zoodikers; Jennifer Cormack, Sales & Marketing director, Lake Windermere Cruises.
The conference will end with a keynote address on the Festival’s Futures Stage by Cherie Blair, QC, CBE who will be highlighting ‘The Importance of People in a Globalised Economy’.
Commenting on the conference, organiser Simon Greenbury, Director, Cheeky Monkey, said, “This conference is a first for the three-week festival – the first time the tourism and travel sector has featured in the core of the festival. The programme’s prime objective is to look to the future; one that can help define a blueprint for how the industry grows and develops. With top speakers and panellists, I guarantee that delegates will come away having been engaged, challenged, and had their minds opened to new ways of thinking.”
The cost of the conference is £249 + VAT, which includes admission to all the days of the International Business Festival from 12 – 28 June. For more information and to book please click here.
