our advocacy work

Forecasts for 2024 suggested the UK welcomed 38.7 million visits from international tourists, who contributed £32.5 billion to the economy.  This makes our inbound tourism industry the UK’s 2nd largest service export industry and 5th largest export earner.

UKinbound works closely with tourism businesses and we fully support the activity of our national tourist boards – VisitBritain, VisitScotland, Visit Wales and Discover Northern Ireland – in promoting the UK to overseas markets which is critical in driving consumer demand.