VisitBritain/VisitEngland has re-launched its industry website, VisitBritain.org.
Featuring a new look and design, user-friendly navigation and refreshed content, video and images, the website provides tourism and business event professionals improved access to the information they need to grow their business or destination, plan an event or promote and sell travel to Britain.
The new website’s design and functionality has been driven by accessibility best practices, user data and discovery research to learn what content would be most useful to partners across the visitor economy, including destinations, UK tourism businesses, international travel trade, business events professionals and media. Key features include:
- The latest data and research on tourism, including data visualisation tools making it easier to draw relevant insights to inform decision-making;
- News about tourism trends and products;
- Information about training and events offered by VisitBritain/VisitEngland, including opportunities to attend domestic and international industry events;
- A wide range of training and support materials for tourism businesses available through the England Business Advice Hub;
- Resources for travel trade, including destination content to inform and inspire tour operators and travel advisors looking to sell tourism to Britain;
- News and royalty-free images available to help media and tourism businesses promote Britain as a destination to book now.
As part of VisitBritain/VisitEngland’s wider digital transformation programme, the industry website follows the re-design of VisitBritain’s consumer website, VisitBritain.com. The global English language version of the consumer website launched in December 2022, with Dutch, French, German, Italian and Spanish versions following in summer 2023 and an Arabic language version coming soon.
Ongoing developments to improve existing and create new content including a dedicated Media Centre, as well as functionality of the new website, will take place over the coming months.
Click here to view the re-launched website.
