Accord Marketing has launched its latest white paper, which focuses on what’s next for the UK tourism sector.
The COVID-19 pandemic was a catalyst for change, forcing the sector to adapt, innovate, and reimagine its strategies. Lockdowns and travel restrictions tested the industry’s resilience and spurred a re-evaluation of priorities, pushing sustainability, community engagement, personalisation, and technological integration to the forefront.
This white paper embarks on a journey to explore the recovery and resurgence of UK tourism by looking at changing consumer behaviours, the ever-increasing importance of data and opportunities for growth.
To help Accord Marketing understand this transformative shift, the company asked experts from several UK travel operators – Butlin’s, Ramblers Walking Holidays, Shearings, StayCotswold, and Warner Hotels – for their unique perspective and candid views on trading, ongoing challenges, and the marketing strategies and tactics that will be the stars of the show in the year ahead.
Click here to access the full white paper. Please get in touch with Maria Payne, Chief Client Officer at Accord Marketing for further information.
