VisitBritain has opened its registrations for the upcoming Australia and Brazil Roadshows 2024.
The roadshows offer UK international trade-ready businesses the unique opportunity to meet buyers from the markets, provide agents training and numerous networking sessions. These events enable delegates to strengthen their existing relationships, learn about the markets directly from VisitBritain’s in-market team and trade, and gain valuable direct contacts to unlock new opportunities.
Australia Roadshow (8 – 13 September 2024)
Australia hit an all-time record for its inbound visitor value to the UK in summer 2023, becoming the second most valuable market for the British visitor economy over this time period. This trade mission offers industry the chance to educate key Australian travel trade stakeholders on the huge opportunity this market represents. Australia Roadshow 2024 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers in the key cities of Sydney, Melbourne and Brisbane.
Click here to find out more about what’s included and register for the upcoming roadshow.
Brazil Roadshow (7 – 10 October 2024)
Brazil represents the largest and most valuable UK source market within South America, showing strong recovery since the pandemic in relation to other key source markets to the UK. Brazil Roadshow 2024 will allow the delegates to meet with the country’s biggest tourism buyers. There will be full day business rounds in São Paulo and Rio de Janeiro, both of which are the largest Brazilian cities and sources of tourists to the United Kingdom. Selected buyers will be brought from other regions of Brazil to participate, offering a real opportunity to expand business throughout Brazil. The format will have a combination of individual appointments and free-flow meetings.
Click here to find out more about what’s included and register for the upcoming roadshows.
