Wicked Direct has welcomed Lee Stupple as Groups & Travel Trade Sales Manager.
Lee Stupple has been working in the travel industry for 25 years, most recently as UK & Ireland Account Manager for Vox Group, the global leader for group-guiding and self-guiding technologies, and Sales & Marketing Manager at Hard Rock Cafe London. Lee joins Wicked Direct from 20 May 2024.
Wicked has been an integral part of London’s cultural and visitor landscape since 2006, welcoming over 800,000 customers every year, with more than 40% being international visitors. Since launching its in-house B2B sales operation, Wicked Direct has generated an additional £2 million in direct sales for the long-running show. The sales team, led by Senior Sales Executive Christina Radukic, provides best-in-market package and group rates, best possible seat locations and flexible terms, and works with trusted local partners to provide an exclusive range of additional product, including afternoon tea packages, group dining deals, pre-show receptions, and official workshop experiences. The Wicked Direct website hosts four bespoke channels: travel trade, group sales, corporates, and youth + students.
Lee Stupple said, “I’m delighted to be joining Wicked Direct and to being part of its fantastic success and continued growth. The stage production of Wicked is a world-class product, which is not only relatable to worldwide audiences but accessible to them thanks in no small part to the collaboration the show has with travel and tourism trade. I’m looking forward to supporting the team and cultivating new and mutually beneficial partnerships and relationships on behalf of the show.”
Michael McCabe, Executive Producer of Wicked in the UK said, “Since opening in 2006, Wicked has become synonymous with all that is great about the capital’s cultural and visitor landscape. Our enduring commitment to the travel and tourism industry resulted in the formation of our own sales operation, Wicked Direct, in 2022, providing clients with the opportunity to access tickets directly from us, as well as benefitting from a range of exclusive savings and extras. We’re now delighted to welcome Lee Stupple to our expanding operation.”
Click here to find out more about Wicked Direct.
