Visit Greenwich is seeking a talented and energetic Digital Content Executive to create and execute new content across the website and social media channels to engage and grow audiences and generate visits.
The role is on a freelance basis from June 2024 until 31 March 2025, with two days dedicated to Visit Greenwich content and two days focused on Greenwich Market content.
The ideal candidate has a proven track record of demonstrating exceptional knowledge and understanding of social media – including content ideas and creation, building and engaging communities, reporting, planning and execution of socially led campaigns.
Key responsibilities:
- Creating and scheduling a range of engaging content across social media channels.
- Writing compelling new copy for websites, e-newsletters and occasional media releases.
- Continuously grow social media reach and following by hosting engagement activities such as competitions, quizzes and creating shareable content.
- Track, analyse and create regular reports to internal teams on social media performance metrics that can inform social strategy.
Key skills & experience:
- 3-4 years experience of content creation and social media marketing.
- Ability to create engaging, high-quality content for various social media platforms, including mobile-shot video content.
- Working with influencers.
- Strong and confident copywriting, editing skills and ability to effectively optimise content for SEO.
- Good working knowledge of Google Analytics (GA4) and Content Management System (CMS).
- Self-motivated with attention to detail, excellent planning and organisational skills, working as part of a team.
- Excellent communication and presentation skills.
- Proficiency in design software and creating branded assets is preferred.
- Previous experience working in tourism, leisure, hospitality, or similar is preferred.
- Knowledge of Greenwich is preferred.
- Good working knowledge of MS Word, Powerpoint and Excel.
How to apply: please send your CV and cover letter to Su Whiting, Head of Marketing and Development at Visit Greenwich.
About Visit Greenwich: Visit Greenwich is the official, not-for profit, private led Destination Management Company for the Royal Borough of Greenwich. Working with 120+ partners, their aim is to grow the visitor economy and raise the profile of Greenwich. The DMO provide expertise and a range of services including marketing campaigns, PR, training, research and intelligence, travel trade, visitor information services and networking opportunities. For buyers and travel trade partners, Visit Greenwich offers trade ideas, itineraries, inspirations, product training, contacts and access to partners.
