Visit Greenwich has appointed PM Consulting to drive its travel trade activities. PM Consulting has assigned Andrew MacPherson, formally of Royal Museums Greenwich and Go City®, to lead the Greenwich travel trade group to generate new business across the Royal Borough of Greenwich.
Andrew will work with key partners including The O2, Old Royal Naval College, Royal Museums Greenwich, City Cruises, Thames River Sightseeing, Uber Boat by Thames Clippers, IFS Cloud Cable Car and many others to drive the Visit Greenwich good growth plan, which sets out to achieve 35% growth by 2027.
Greenwich has recovered well from the pandemic and last year welcomed 19 million visitors who contributed £1.8 billion spend into its visitor economy, supporting over 16,000 jobs. The Royal Borough of Greenwich features assets including the UNESCO World Heritage Site, the Prime Meridian Line/GMT, The O2, Royal Borough status (one of only three in London), and the longest waterfront in London. It is also well connected to central London and key gateways into the South East.
The new travel trade strategy will combine these assets to change the perceptions of Greenwich and it will also position the Greenwich and Docklands area as an alternative base for tourists visiting London.
Barrie Kelly, Visit Greenwich Chief Executive said, “I am delighted that PM Consulting has agreed to join us on this exciting project. Both Peter Muttitt and Andrew MacPherson offer a combination of global presence, commercial expertise and a local passion for all things Greenwich. They will inject new levels of creativity and commercial focus into our work.”
Peter Muttitt, PM Consulting, Managing Director added, “We are excited to partner with Visit Greenwich, London’s most welcoming borough. We are keen to show the world how incredible and easy to access this historic and contemporary part of London is!”
Click here to discover more about Visit Greenwich.
