Visit Greenwich has won the Gold Standard Award in the Travel Trade Engagement category at The Travel Marketing Awards 2024.
Visit Greenwich CEO, Barrie Kelly stated, “We are delighted to win this award for the first time. It recognises the great work we have done with our key travel trade partners including The O2, Uber Boat by Thames Clippers, IFS Cloud Cable Car, Old Royal Naval College, Royal Museums Greenwich and City Cruises UK, to mention a few. We want the international travel trade to view Greenwich as a new and ever-changing destination and a base for visiting the whole of London.”
Para 3: The award-winning entry featured key results for 2023-24, including a 20% increase in engagement, the creation of five new itineraries and five educational / familiarisation trips, and a 5.1% increase in overnight visitors.
Travel trade activity continues to be a high priority for Visit Greenwich and earlier this month, the DMO appointed PM Consulting to implement a new travel trade strategy to generate new business across the Royal Borough of Greenwich. Working with the travel trade is a key driver of the Visit Greenwich good growth plan, which sets out to achieve 35% growth by 2027.
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