V&A Dundee are looking for an experienced tourism consultant with a demonstrable track record of growing the visitor economy and building a destination from the ground up to a now renowned UK city break destination.
Working to the Dundee Tourism Leadership Group (TLG), the Consultant will refine the developing Dundee Tourism Strategy that has been developed collaboratively with key stakeholders and in line with local, regional and national strategies which encourage people to visit and explore the local area.
V&A Dundee’s overarching mission within the 5-year strategy, is to become Europe’s best emerging city break destination, in readiness for the opening of Eden Project Dundee.
This role will provide the essential external perspective required to help us grow the visitor economy and ensure our approach aligns with inter/national best practice, ahead of the strategy being put before the Inclusive Economic Growth and Strategic Leadership Group for formal approval in November 2024.
Demonstrable knowledge:
- Track record of destination delivery from the ground up to a now renowned UK city break destination, with clear evidence of growing the visitor economy market forecasting and business planning
- Successful scalable integrated marketing campaigns that drive volume footfall
- Consumer demand and trends in world-class European city break destinations and innovative application of this insight
- Scotland’s tourism eco-system and associated national strategies and frameworks, including Scotland Outlook 2030
- North East Scotland, its unique offer and potential
- Sustainable approach to tourism development, including Scotland’s Destination Net Zero Action Plan
- Different models of best practice destination management governance in small but ambitious European cities
- Investor and funding landscape to ensure future financial sustainability in a rapidly changing environment
Click here to find out more and apply for this position.
