Experience Oxfordshire has welcomed The Store, Oxford’s newest luxury hotel, as its Ambassador Partner. The hotel opened in May this year and has quickly established itself as a vital element of Oxford’s cultural heartland.
The redevelopment of the former Boswells department store, undertaken in partnership with Reef Group and the EQ Group, has transformed the space into a 101-room hotel featuring a range of public amenities. These include a restaurant, Treadwell, a rooftop bar with views over Oxford, a subterranean spa equipped with three treatment rooms, a thermal relaxation area with a steam room and sauna, and treatments provided by the British brand Oskia. Guests also have access to a 24/7 gym.
Hayley Beer-Gamage, Experience Oxfordshire CEO said, “It has been our great pleasure to provide support for this impressive addition to Oxford’s hospitality offer. Boswells was a much-loved local landmark and the reimagining of the site to not only offer luxurious contemporary accommodation but also a social hub where locals can meet, relax and do business is in keeping with the building’s heritage. The physical transformation of the building is to be applauded and that Oxford has attracted this investment is testament to its vibrancy as a destination.”
Simon Drake, General Manager at The Store commented, “We’ve been delighted with the response The Store has received both prior to and in the months since we opened from guests, locals and Oxfordshire businesses. Our intention was to bring a new dimension to Oxford’s hospitality offering and we’re grateful for Experience Oxfordshire’s support in communicating this to the local community, associated audiences and potential visitors. We look forward to building on these relationships as an Ambassador Partner, investing in Experience Oxfordshire to help them deliver their remit and collaborating with colleagues across the visitor economy to grow its value and influence.”
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