© Visit West
Visit West has released a set of new ‘Bath at Christmas’ campaign images featuring Santa in Bath locations. The concept and art direction have been delivered in partnership with Bristol design agency Stuff Creative and photographed by Adam Gasson. The shots aim to showcase the city’s beauty and magical atmosphere during the festive period and encourage visitors to book mid-week breaks, stay longer, and explore more.
The images, wording, and straplines will be placed across digital channels, including the Visit Bath website, social media channels, email marketing and advertising. The images capture Santa in various Bath locations, including The Roman Baths, the rooftop pool of the Thermae Bath Spa, arriving at Bath Spa station, relaxing in a cosy room at Hotel Indigo Bath, enjoying a meal at Green Park Brasserie, visiting The Bird Hotel, savouring a treat at Sally Lunn’s, and posing outside the Bath Abbey.
Jon Chamberlain, Head of Marketing at Visit West said, “We wanted to create more of an awareness of the whole visitor offer around the festive period, and who better to be our ambassador than Father Christmas! We are showcasing things to do, experiences, places to stay, where to eat and drink, and the fabulous shopping in Bath to encourage people to take their time and stay overnight during November and December – if Father Christmas is having more than a flying visit, then so should you!”
Richard Spruce, Creative Director at Stuff Creative Studio said, “We’ve really enjoyed bringing our campaign concept to life, capturing all these wonderful scenes with some beautiful photography that shows Santa taking some time out and enjoying everything that Bath has to offer at Christmas.”
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