April marks a significant milestone for Visit Cornwall as they celebrate ten years since becoming a Community Interest Company.
Over the past ten years, Cornwall’s tourism industry has evolved, facing both challenges and opportunities. From economic uncertainties to the pandemic’s impact they have ensured that the visitor economy remains resilient and sustainable. Their work has connected businesses to visitors and represented the sector’s interests at regional and national levels.
Some of the key activities include:
- Destination Marketing – The website, which has had over 30 million visitors in the last ten years, connects potential customers directly with the members and drives direct bookings. Social media channels and e-newsletters reach over half a million potential visitors.
- Familiarisation Visits – Hosting international tour operators and media to experience Cornwall first-hand.
- Lobbying & Representation – Ensuring Cornwall’s tourism industry has a strong voice.
- Workshops & Events – Supporting businesses with knowledge-sharing and networking opportunities.
- Data Collection & Business Barometer – Providing key insights to help Cornish businesses navigate industry trends and forward-plan.
Commenting on the anniversary, Patricia Yates, CEO of VisitBritain/VisitEngland, said, “It’s fantastic to see Visit Cornwall thriving in its 10th year as a Community Interest Company, as it marks a decade of collaboration with businesses, industry stakeholders, and the wider community to develop and promote the region’s fantastic visitor offer, both here and internationally, supporting jobs, businesses, and the regional economy.
As one of VisitEngland’s first Local Visitor Economy Partnerships, Visit Cornwall is playing a central role in transforming and growing the regional visitor economy, in an inclusive, accessible, and regenerative way. Its work is ensuring that Cornwall continues to be a compelling destination for both domestic and international visitors, as well as a great place to live and work, now and in the years ahead.”
Jon Hyatt, Chair of Visit Cornwall, commented, “Reaching this ten-year milestone as a Community Interest Company is a testament to the resilience, dedication, and passion of everyone involved in Cornwall’s visitor economy. Visit Cornwall has not only survived without core public funding but has thrived, delivering real value to our members, championing our industry, and ensuring Cornwall remains a sought-after destination.
As we look ahead, we know there will be challenges. However, if the past decade has shown us anything, it’s that we are stronger together. Through collaboration, adaptability, and a shared commitment to Cornwall’s future, we will continue to navigate whatever lies ahead. Here’s to the next chapter.”
Visit Cornwall remains committed to driving growth, advocating for the industry, and ensuring that Cornwall’s tourism sector continues to thrive.
Find out more about Visit Cornwall here.
