Bristol Airport has become the official airline sponsor for the Great West Way – a major new touring route being developed between London and Bristol.
With £1.4 million of funding secured from the Discover England Fund, including 40% match funding from Ambassadors, the Great West Way is now becoming a reality. This new touring route, the first of its kind in England, joins up many of England’s most iconic attractions, including Bath, Stonehenge, Windsor and the Cotswolds, encouraging visitors to venture off the beaten track and explore more of the region by road, rail, boat, bicycle, or on foot.
The Great West Way offers curious travellers the chance to explore further, delve deeper and uncover the essence of England combining extraordinary heritage with everyday English life.
Already generating strong interest from businesses along the route and the international travel trade, Bristol Airport will be part of the team that launches the Great West Way project at World Travel Market on 5 November in London.
Bristol Airport has been involved since the early days of the project as part of the Great West Way Steering Group and has now been named as Official Airport Ambassador.
Bristol Airport Business Development Director Nigel Scott said, “The Great West Way will bring even more overseas tourists to the South West and we want Bristol Airport to be a preferred point of entry. By providing a friendly welcome and fast and efficient service we can create positive first impressions for visitors en route to explore the region’s attractions.”
Great West Way Director David Andrews said, “We are delighted to have Bristol Airport sign up as our first title sponsor, joining the 100 tourism businesses & destinations and 18 Official Tour Operators who have already joined the Great West Way Ambassador Network since April. I can’t think of a better airport for visitors of the Great West Way to begin their journey.”
