UKinbound Annual Convention 2024

Date: 25th Sep 24

Image: Marketing Liverpool

BOOKINGS CLOSED

25 & 26 September 2024, Liverpool

We are looking forward to bringing UKiCon24 to the wonderful city of Liverpool on 25 & 26 September 2024, in partnership with Marketing Liverpool.

This flagship event will bring together over 400 travel trade professionals from all corners of the UK and across all sectors for two days of networking opportunities, seminars and workshops, one-to-one business meetings and engaging discussions on the critical issues facing the industry. Celebrate the achievements of the inbound tourism industry at the Awards for Excellence Gala Dinner, and discover the very best of Liverpool City Region’s tourism offer on a series of familiarisation visits.

PROGRAMME

Wednesday 25 September: St George’s Hall, Liverpool

11:00: Welcome from UKinbound & Liverpool
11:30: Starring Great Britain: Working together to support our sector growth – Louise Bryce, Partnerships Director & Emma Wilkinson, Deputy Director Global Marketing, VisitBritain
12:00: Keynote address – Scott O’Neil, CEO, Merlin Entertainments
12:45: Buffet lunch
13:50: Inbound tourism prospects & trends – David Edwards, Scattered Clouds
14:15: International tourism prospects – Dr James Kennell, Head of the School of Hospitality and Tourism Management, University of Surrey
14:45: Refreshments
15:15: Buyer workshop:
– Destination workshop for buyers
– Local supplier fair for buyers
Supplier workshop:
– Back to the future of sales & marketing: Andi Jarvis, Eximo Marketing
– AI at Holiday Extras: How an AI-first culture can boost your business: Tom McGarry, Holiday Extras
16:45: Free time
19:00: Informal networking evening

Thursday 26 September: Liverpool Football Club

08:30: Business leaders breakfast
09:30: B2B workshop registration
10:00: B2B workshop opens
10:00: Market seminars:
– Growing business from Europe: Gary Robson, Deputy Director Global Marketing, VisitBritain
– Driving seasonal & regional spread: Louise Bryce, Partnerships Director & Stuart Heath, Head of Engagement, VisitBritain
11:30: Refreshment break
11:45: B2B workshop continued
13:00: Lunch
14:00: B2B workshop continued
14:00: Market seminars:
– Growing business from Europe: Gary Robson, Deputy Director Global Marketing, VisitBritain
– Driving seasonal & regional spread: Louise Bryce, Partnerships Director & Stuart Heath, Head of Engagement, VisitBritain
15:30: Refreshment break
15:45: B2B workshop continued
16:45: Free time
19:00: Awards for Excellence Gala Dinner at Liverpool Cathedral

Tickets include access to the full Convention programme, meals and refreshments, transfers between venues and fam trips. We have a number of accommodation partners offering delegate rates for UKiCon24 attendees. Full details on how to book your accommodation can be found in the UKiCon24 Key Information Pack.

*Ticket pricing include a £5 donation to the Adopt a School programme, the charity arm of the Royal Academy of Culinary Arts and Marketing Liverpool’s preferred charity. If you would like to opt out please select the ‘opt out’ option when booking your ticket and your total will be reduced accordingly.

CHEFS ADOPT A SCHOOL

We are pleased to support Marketing Liverpool’s preferred charity, Adopt A School, which delivers food education to children in primary and secondary schools to develop healthy eating habits, interest in food, cooking, provenance and sustainability, and insights into the hospitality industry. The programme is the charity arm of the Royal Academy of Culinary Arts, which has an apprenticeship programme delivered by the City of Liverpool College – the only college in the North accredited to do so.

FAM TRIPS

After the main programme, delegates can choose to join one of three fam trips to explore the Liverpool City Region.

BOOKINGS ARE NOW CLOSED.

A limited number of sponsorship opportunities are available to help enhance your presence and raise the profile of your brand at Convention. Click here to view the latest available opportunities or contact [email protected].