Wales National Team are playing at their very first world cup in 64 years, and Cymru Wales nation brand campaign will be running throughout the tournament. This provides an unprecedented opportunity to showcase Wales as a distinct nation on a global stage, especially as the country is drawn in a group which also includes England and the USA.
The Cymru Wales World Cup toolkit is now available to view. There is a whole range of assets and market specific content which can be used in activities including social media handles and hashtags, photography assets, multi-lingual video and digital assets.
Additionally, the Cymru Wales World Cup media centre is live. As well as the global media pack, there are also specific packs for the US, France, Spain, Netherlands and Germany. The stories link through to Discover Wales website and include zip files with downloadable images and text.
To learn more about the World Cup Campaign, visit the Visit Wales website.
