Abbey unveils rebrand & welcomes Chris Pourgourides as UK Sales Director

Abbey The Destination Experts Logo
Abbey The Destination Experts Logo

Abbey – The Destination Experts has announced a significant new chapter, highlighted by a refreshed brand identity and the appointment of Chris Pourgourides as the new UK Sales Director. Formerly known as Abbey Ireland & UK, the rebranding reflects a renewed commitment to delivering exceptional, tailored travel solutions across England, Scotland, and Wales.

With Chris Pourgourides leading the UK sales efforts, Abbey – The Destination Experts is positioned to strengthen partnerships with suppliers throughout the UK, bringing added value to their offerings. Established in 1978, the company creates bespoke travel experiences through group travel, individual travel, and online services. Its primary goal is to support UK-based suppliers by showcasing the best of the region to a broad range of clients worldwide.

Whether organising group tours to explore historic cities, facilitating luxury stays, or offering online services with live availability and instant confirmations, Abbey’s multilingual team is dedicated to delivering seamless, customised, high-quality service.

This rebrand, along with the new visual identity, signals the company’s commitment to innovation and progress. Chris’s appointment ensures a strategic approach to expanding operations across the UK. Together, Abbey and Chris are focused on deepening relationships with their supplier base and delivering exceptional travel experiences across the UK.

Rebecca Brooks, UK Managing Director said, “We are delighted to have recruited someone of Chris’s calibre. Coupled with our brand refresh, this marks a really exciting new chapter in the Abbey evolution.”

Click here to find out more about Abbey – The Destination Experts.

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