Battersea Power Station is celebrating its strongest summer to date with a 17% growth in footfall year-on-year from mid-July to the end of August 2024 and total visitor numbers exceeding 22 million since the iconic landmark opened to the public for the first time in history in October 2022.
Fashion brands open inside the Grade II* listed Power Station and on Electric Boulevard, the riverside neighbourhood’s pedestrianised high street, performed particularly well over the summer months, with sales up by 21% between mid-July and the end of August 2024 compared to the same period in 2023.
Between June and August, visitors flocked to the destination to enjoy many events, installations and pop-ups. Kicking off the summer of sport, The Battersea Games returned for a second year, offering visitors the chance to spectate or participate in an exciting array of sports and games across the riverside neighbourhood, from a 100m running track to badminton, exercise classes, padel at the Rocket Padel x Blank Street coffee pop-up court and a big screen showing summer sports fixtures and films during the evenings.
Delivered in partnership with Team GB and Ocean Outdoor, the Official Team GB Battersea Power Station Fanzone and Official ParalympicsGB Fanzone showcased all the action from Paris 2024, along with a range of interactive activities for visitors to enjoy. The Wimbledon Experience also returned, with live streaming of the matches straight from Centre Court.
Sam Cotton, Head of Asset Management at Battersea Power Station Development Company (BPSDC) said, “Battersea Power Station has gone from strength-to-strength since its opening in 2022. We’re consistently growing our footfall and continuing to attract world-class brands to our ever-expanding offering, which draws thousands of people of all ages daily to shop, eat, live, work and play.
“This summer has really demonstrated the strength of having such a diverse mixed-use offering. Every aspect of the development has seen brilliant growth over the past few months, from office leasing at 50 Electric Boulevard, through to residential and retail sales. Each component supports and sustains the others, building on each area’s success to make Battersea Power Station one of London’s buzziest neighbourhoods.”
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