Brighton i360 is hosting a charitable sports event on 30 May which will feature Sweaty Betty founder Tamara Hill Norton, Olympic athlete Mica Moore, and This Morning’s Dr Zoe Williams. The event aims to raise both funds and awareness for the Sweaty Betty Foundation which works to encourage girls into sports. Seven individuals will have the opportunity to participate in the class by purchasing a seat on one of the seven available charity bikes.
Tickets are available to purchase at a cost of £360 on Brighton i360’s website, with all proceeds donated to the Sweaty Betty Foundation, which focuses on supporting girls aged 10-18 from underrepresented communities such as lower-income families, ethnically diverse backgrounds, girls with disabilities, and LGBTQ+ young people.
Tamara Hill Norton, founder of Sweaty Betty and the Sweaty Betty Foundation said, “I’m incredibly excited to be taking part in the event hosted at Brighton i360. It’s such a fantastic location! I’ll be cycling next to Dr Zoe William’s and Mica Moore to raise funds for the Sweaty Betty Foundation. All the funds raised from the event will go directly to girls, inspiring the next generation to find activities they’ll love.”
Dr Zoe Williams said, “I’m really excited to take part in the Sweaty Betty foundation bike ride. Supporting and empowering girls to be active has always been something that I’ve been passionately involved in, so I’m delighted to get behind the handlebars to support this wonderful initiative.”
Mica Moore is a British women’s sprinter and bobsleigher who competed for Wales at the 2014 Commonwealth Games in Glasgow, as well as the 2-women bobsleigh event at the 2018 Winter Olympics in South Korea. Since 2018, Mica completed a masters in sports broadcasting and took on a new challenge, moving to the front seat of a bobsleigh becoming a pilot.
Speaking about the event, Mica said, “I can’t wait to be part of the Sweaty Betty foundation bike ride! I’m actually very much afraid of heights so maybe I’ll have to close my eyes, but it just shows how important it is to me to encourage and support young people and girls into sport!”
Chief Executive Officer Ian Hart from Brighton i360 said, “Hosting the class inside the Brighton i360 pod is a small gesture for a meaningful and worthwhile cause. Encouraging girls to participate in sports is important for their physical and mental health, as well as their personal growth and development. It’s also great that some lucky individuals will have the opportunity to participate in the event. It will surely be an unforgettable experience.”
Click here to book your ticket for this charity event.
