© The Contemporary Wardrobe Collection
A new exhibition, The In Crowd: Mod Fashion & Style 1958-66, is set to open this spring at Brighton Museum & Art Gallery. Exploring one of British culture’s most influential and transformative eras, the exhibition will delve into the fashion, music, and social movements that defined the Mod scene between 1958 and 1966, showcasing its lasting impact on style and youth culture.
Running from 10 May 2025 until 4 January 2026, this showcase, sponsored by the original Brighton Mod brand Ben Sherman, will bring to life the bold style, youthful rebellion, and cultural impact that defined a generation.
The exhibition will feature over 35 dressed mannequins showcasing rare and early Mod outfits drawn from the collection of Roger K. Burton, an expert in vintage fashion. The one-of-a-kind pieces will give visitors an up-close look at the revolutionary style that challenged the norms of the time.
With over 50 years’ experience, curator Roger K. Burton has styled films such as Quadrophenia and Absolute Beginners and worked with David Bowie, The Beatles, and The Rolling Stones.
Roger K. Burton said, “The In Crowd: Mod Fashion & Style 1958-66 isn’t just about the clothes; it’s about capturing the restless spirit of a generation. Emerging in post-war Britain, the Mods rejected the 1950s, favouring sharp tailoring, bold colours, and a sense of modernity that captured the spirit of youth culture. More than just a fashion statement, they embraced a fresh outlook on life, celebrating youth, freedom, and modernity in ways that continue to inspire today. These garments were statements of individuality, rebellion, and modernity.”
Hedley Swain, CEO of Brighton & Hove Museums said, “We are excited to present this exceptional exhibition in collaboration with renowned fashion expert Roger K. Burton. This exhibition not only showcases the remarkable craftsmanship and innovation of Mod fashion but also celebrates Brighton’s unique historical connection to this influential youth movement. Brighton & Hove Museums provide the perfect setting, offering visitors an inspiring opportunity to explore the cultural and stylistic legacy that continues to resonate across generations.
“As visitors walk through the gallery, they’ll be immersed in the fashion of the Mod era. The exhibition tells the story of how the Mod look evolved, its impact on the fashion world of the 1960s, and its relationship with clubs and global music. Through contemporary clothing, accessories and photography, we will transport audiences back to the Mod era. The exhibition will highlight the sharp, cool fashion fuelling this cultural revolution.”
Founded in Brighton in 1963, Ben Sherman has become a symbol of sharp British style. The Mod movement favoured its tailored designs and contemporary aesthetics, and with its first store opening in Brighton, the brand has maintained strong ties to the city.
Roger K. Burton said, “The Mods created a lifestyle. It was a cultural movement that remained relevant for generations. What started as a youthful rebellion in post-war Britain became a global phenomenon. This exhibition will show how that spirit still influences fashion today.”
Click here to find out more about the exhibition.
