Caledonian Sleeper has launched a new targeted brand campaign across the UK.
The new “Wake Up” campaign takes onboard feedback from staff across their business, existing guests and guests yet to experience the Caledonian Sleeper train. The idea behind the new Caledonian Sleeper campaign is to encourage people to “Wake Up” to the benefits of this unique way of travelling between Scotland and the heart of London or indeed between the bright lights of London and the majestic Highlands of Scotland.
Travelling onboard the Caledonian Sleeper allows guests to relax and recharge in their own private en-suite room, complete with luxury Glencraft mattress, and to wake up to a leisurely breakfast in the exclusive Club Car before an early morning arrival in the heart of London or in the picturesque scenery of Scotland’s Highlands.
Phase 1 of the campaign launched on 7 March and will encompass a range of highly targeted paid advertising across the web and social networks. The campaign will evolve in the months ahead with further messaging and media channels being rolled out all designed to inspire and encourage people across the UK and beyond.
For more information visit www.sleeper.scot.
