David Urquhart Travel has been awarded a new Chartermark confirming its suitability for Chinese visitors.
The GREAT China Welcome Charter was launched in 2014 by VisitBritain to help make Britain the destination of choice for the rapidly growing Chinese market. Visitors from China to Britain have trebled in the last five years and tourism bosses believe they will be worth over £1 billion to Britain by 2020.
The Charter – which now has over 400 members – is designed to help Chinese visitors easily identify hotels, attractions, retailers and tour operators that are making themselves ‘China-ready’ by providing information in Chinese and creating new products especially for the market.
David Urquhart Travel qualified for membership because it has recently developed a China Ready Strategy including product tailored to the Chinese group market. After spending 3 weeks in China as part of a Business Development Mission, the company was able to develop their strategy making several internal implementations to allow the company to be more than prepared to facilitate groups from China, including acceptance onto the ADS scheme.
Emma McMillan, Groups & Inbound Director, said, “We pride ourselves on providing very high standards of service to all our customers and the Chinese are no exception. We are experiencing strong interest from China who seem to particularly enjoy our Scottish Heritage and the fact that we have over 35 years’ experience in putting tours together.”
Jo Leslie, who manages the GREAT China Welcome programme for VisitBritain, said, “There is strong evidence that businesses who go the extra mile in catering for certain nationalities quickly reap the benefits. David Urquhart Travel is a great example of a tour operator which has been quick to recognise the massive potential of the Chinese market and invested accordingly. We look forward to working with them in building their share of the market.”
