Day Out With The Kids has partnered with Sidemen and their brand, BEST Cereal, to launch the ‘BEST Days Out’ campaign. This initiative will provide families with exclusive experiences at some of the top visitor attractions across the UK, creating unforgettable days out for families nationwide.
Following the success of BEST Cereal, which has gained prominence on shows like Love Island and through the Sidemen’s YouTube channel, the brand is now extending its reach into the world of family entertainment. The ‘BEST Days Out’ campaign aims to highlight and promote leading visitor attractions across the UK while offering families access to special, curated experiences not typically available to the public.
Up to 10 UK visitor attractions will be selected to participate in the ‘BEST Days Out’ campaign. Each chosen venue will offer tailored, exclusive family experiences, ranging from behind-the-scenes tours to VIP access and interactive events. These experiences will be highlighted through a coordinated promotional effort involving several channels, including:
- On-pack promotions tied to BEST Cereal products
- Press and media campaigns
- Social media content shared across multiple platforms
- Features on Day Out With The Kids’ website
Additionally, the Sidemen could visit the selected attractions and create video content to share with their large online audience.
The campaign allows selected UK attractions to increase visibility and reach a broader audience through coordinated marketing efforts. Day Out With The Kids inspires over 40 million families annually, and Sidemen’s YouTube channel has over 20 million subscribers, providing significant promotional support for participating venues.
The ‘BEST Days Out’ campaign is designed to support the UK tourism sector by driving increased footfall to key visitor attractions. By offering unique and engaging experiences, the campaign aims to encourage family visits and create lasting memories for participants.
UK visitor attractions can now collaborate with one of the world’s largest social media groups, offering the potential to reach millions of prospective visitors. This campaign, supported by Day Out With The Kids, which engages over 40 million families annually, and the Sidemen is expected to significantly boost domestic tourism.
Attractions interested in participating are invited to apply, though with only 10 spots available, the selection process will be highly competitive. Successful applicants will be able to offer visitors a distinctive experience while benefiting from wide national exposure through partnerships with the Sidemen and BEST Cereal.
For more information or to express interest in joining the ‘BEST Days Out’ campaign, please contact James Morgan.
Click here to find out more about Day Out With The Kids.
