The Eden Hotel Collection has been named Small Hotel Group of the Year for the second time in a decade at the AA Hospitality Awards.
Eden – which has five hotels across the West Midlands and South West – was recognised for its consistency in quality and service delivery, excellent work around employee experience, and broader efforts in tackling sustainability. With nearly 900 guests, the AA Hospitality Awards highlight the very best in British hospitality, honouring achievements across 15 categories – reflecting the industry’s commitment to innovation, quality and environmental responsibility.
Eden’s award win follows a year in which the business has invested more than £3 million in venue refurbishments and colleague welfare initiatives, as well as adopting sustainability projects around food production. This includes the recent £1.5 million refurbishment of 19 bedrooms at the four-red-star Mallory Court Hotel and Spa in Leamington, following the completion of £1.4 million worth of refurbishments at The Greenway Hotel and Spa in Cheltenham, which has transformed 21 bedrooms, communal areas, and a new bar.
Investment has also extended to its 500-strong workforce, including the launch of an app-based employee recognition programme called The Happy Hub. This programme includes activities that help to promote positive hormones, such as the ability to recognise a colleague with an e-card, an employee of the month initiative, and monetary recognitions for long service.
For guests, Eden is also commencing its ‘Inspired By’ programme, which brings to life the story of each hotel’s individual character. This programme starts with Mallory Court, whose ‘Inspired By our Gardens’ initiative sees the hotel’s workforce sharing knowledge with guests about how the hotel’s ten-acre gardens influence every aspect of the visitor experience – from dining to décor.
The Group’s focus on growing its own produce on-site and utilising local suppliers has also continued to develop – including introducing a new kitchen garden at five-star Bovey Castle in Devon following the success of the kitchen garden and its tours at Mallory Court. This complements the collection’s ability to recycle 100% of its waste, with 30% directly recycled, 50% converted into renewable energy, and 20% processed by anaerobic digestion.
Alongside Mallory Court, The Greenway and Bovey Castle, The Eden Hotel Collection also operates the four red star Brockencote Hall Hotel in Kidderminster, and the four silver star Arden Hotel in Stratford-upon-Avon.
Mark Chambers, Managing Director at The Eden Hotel Collection said, “The AA Hospitality Awards are the holy grail for any hospitality business, so to be recognised as the best in our field for the second time in a decade is a testament to our people and the consistent delivery of excellence across all of our hotels.”
Click here to find out more about Eden Hotel Collection.
