FRAMELESS announces new partnership for Dry January

Frameless Dry January
Frameless Dry January

Frameless is hosting evening events this January, in partnership with CleanCo, featuring immersive art galleries and alcohol-free cocktail offerings. The over-18s events will take place every Friday and Saturday night, with attendees receiving a complimentary alcohol-free cocktail on entry before exploring the venue’s interactive art spaces.

On Friday 24 January, a cocktail-making masterclass will focus on crafting alcohol-free versions of popular cocktails using alternatives to traditional spirits. Throughout the month, the events will include a menu of alcohol-free cocktails inspired by well-known works of art, providing visitors with a creative and sensory experience.

Spencer Matthews, Founder of CleanCo said, “January is a time when many of us set our goals and priorities for the year ahead, including taking a hard look at our relationship with alcohol. For me these actions shouldn’t feel like missing out or removing something from our life, but actually as an opportunity to experience more and have a better time. My goal with CleanCo was to create premium alcohol-free spirits that replicate the taste and mouthfeel of full-strength drinks, so people can enjoy their favourite cocktails, and the social occasions they have them in, hangover-free. That’s why I’m so excited to partner with Frameless this January – immerse yourself in this one-of-a-kind experience and indulge in a Clean Cocktail with no regrets.”

Tickets are available for £20 online, with a special Clean Cocktail masterclass on 24 January priced at £27. The masterclass allows participants to explore the combination of culture, cocktails, and creativity.

Ticket holders will have full access to the Frameless experience, which features 42 immersive artworks from artists like Hokusai and Van Gogh. These works have been reimagined through a collaboration with BAFTA award-winning VFX studio Cinesite, known for its contributions to films like Harry Potter and James Bond.

Frameless’ four galleries offer an immersive experience with captivating visuals and soundtracks. Beyond Reality explores Surrealism, presenting dreamlike masterpieces through wraparound projections and mirrored surfaces that take visitors on a journey beyond the limits of reality. Colour in Motion uses motion-tracking technology to celebrate the Impressionist era, allowing visitors to interact with and influence famous artistic works. The World Around Us features a six-sided projection, immersing visitors in 360-degree landscapes created by history’s greatest artists. Finally, The Art of Abstraction guides visitors through a maze of colour, shape, and form, highlighting the pioneers of abstract art.

Additionally, Frameless has launched a new residency in collaboration with the Royal College of Art. Located in its fifth gallery, Blank Canvas showcases the dynamic and diverse work of emerging digital artists from the UK’s next generation of talent.

Click here for more information about Frameless and to book tickets.

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