Marketing communications and business development consultancy Kallaway is hosting a workshop for attractions and destinations that are planning to launch or relaunch in the coming year.
Katie Blake, Client and Commercial Director will run a 90-minute workshop, bringing together Kallaway’s top tips of from over 50 years of launches, including The View from The Shard, SS Great Britain, Japan House London, Dreamland and Tower Bridge.
Workshop highlights include:
- Audience: importance of running focus groups to best understand how to influence target customers.
- Integration: how to align earned, paid and owned channel activity into one seamless campaign to deliver maximum ROI.
- Messaging: importance of tailoring your offering to inspire audiences into action.
- PR: approaching creative activations that go beyond picture stories, and spark conversation.
- Media: how to find and harness niche communities and routes to your audiences.
- Measurement: identifying the best approach to defining success, aligning internal teams and linking activity to commercial outcomes.
The workshops is free with a Q&A at the end, and will be run both, in person and virtually on Wednesday 30 November 2022.
To learn more about this workshop and book your free place, visit the website or email [email protected].
