L to R: Antony Amos, Head of Business Development and Membership, UKinbound; Mary Chadwick, General Manager, The Beatles Story; Kim Johnson MP; Diane Glover, Marketing Manager, The Beatles Story.
On 14 March, The Beatles Story welcomed Kim Johnson to the attraction as part of English Tourism Week on a visit co-organised with UKinbound.
During the visit, Kim Johnson, the MP for Liverpool Riverside, met with staff and learnedabout what The Beatles Story has to offer local, domestic, and international visitors. The museum also highlighted its positive impact on the local economy and community. This year’s theme, ‘supporting people and places to drive growth’, illustrates tourism’s essential role in supporting local economies and creating jobs across the country.
Kim Johnson MP said, “I enjoyed visiting The Beatles Story at the Albert Dock during English Tourism Week. The Beatles Story provides a real immersive insight into how the band became a global phenomenon, the museum welcomes thousands of international visitors every year, it is one on the city’s most popular visitor attractions. Thanks to Mary and Diane for such a pleasurable visit and the amazing work they and all their staff do for making The Beatles Story a great place to visit.”
Mary Chadwick, General Manager of The Beatles Story said, “It was a pleasure to welcome Kim Johnson to The Beatles Story. We’re proud that our work within the tourism sector supports the local economy of Liverpool and the region, and it is great to see Kim Johnson and others recognise tourism’s major contribution to the wider economy of the UK. We see English Tourism Week as an opportunity to showcase the value of our sector and highlight how continued government support can ensure its growth and success.”
Antony Amos, Head of Business Development and Membership at UKinbound said, “Attractions like The Beatles Story are hugely important to England’s tourism industry and do a fantastic job welcoming international visitors from around the world. It is great to see MPs such as Kim Johnson engaging with businesses in our industry and acknowledging the important role they play supporting regional economies.”
In 2023, 33.5 million international visitors visited England, spending £26.6 billion.
Click here to find out more about The Beatles Story.
