The latest edition of the Great West Way Travel Magazine has been launched, providing a timeless source of inspiration for curious visitors wanting to explore England’s Great West Way, a multi-modal touring route between London and Bristol.
The magazine can be viewed for free at www.greatwestway.co.uk/travelmagazine, and has been launched as part of English Tourism Week 2023.
The digital magazine offers readers an immersive experience, including the opportunity to enjoy a bird’s-eye view of the Great West Way, with a selection of panoramic virtual tours and captivating drone footage. With direct links throughout to relevant websites and videos and links to download a selection of Great West Way maps and guides, the magazine provides an effortless transition from inspiration to planning a trip for this year.
Sustainable and slow travel is a key theme of this issue, with the variety of responsible modes of transport along the Great West Way contributing to its reputation as one of the world’s greatest touring routes. Readers will discover how easy it is to leave the car behind and explore the Great West Way by boat, train, bike and on foot, travelling at their own pace on a journey to evoke all the senses.
The Travel Magazine also includes 10 brilliant reasons to visit the Great West Way this summer ranging from spending a day exploring Windsor and the River Thames to climbing the high mainmast on Brunel’s SS Great Britain in Bristol. Readers can also be inspired by a seasonal Great West Way events calendar, gourmet guide, a hotels guide and features on historic train stops, museum gems, and smartphone apps offering self-guided tours of destinations along the Great West Way.
Andrew Stokes, Director at VisitEngland said, “It’s great to see this latest edition of the Great West Way Travel Magazine launched with its focus on sustainable and slow travel, inspiring visitors with fresh and exciting ideas, experiences and activities to enjoy and explore along the Great West Way. It is timely too with spring upon us, the Easter break just ahead and as we come together to celebrate English Tourism Week, to be shining the spotlight on the outstanding visitor attractions, local businesses and destinations here on our doorstep.”
Fiona Errington, Head of Marketing added, “This latest edition of our Great West Way Travel Magazine highlights many new experiences to offer visitors, from award-winning projects, new Gelato café and walking festivals. We hope that planning a journey will have never been easier and our Great West Way Ambassadors look forward to offering visitors the warmest of welcomes to all visitors this season.”
The virtual edition of the Great West Way Travel Magazine has been distributed through the Great West Way newsletter and its social media channels, reaching over 30,000 people per week, as well on 10 digital magazine platforms including Readly, Yumpu and Issuu.
The magazine will also be distributed to 100+ Great West Way Official Tour Operators, VisitBritain’s international offices and through VisitEngland’s marketing channels.
Click here for more information about Great West Way.
