nhow London hotel have created virtual tours of the presidential suite and superior double rooms, lobby and restaurant in their Shoreditch property.
Officially opened in summer 2019 and the first nhow hotel to open in the UK, the hotel features 190 rooms, with the Royal Garden Suite occupying the entire top floor. Catering to those craving a unique and premium design experience, nhow London is a contemporary interpretation of classic elements of London culture. The design is based on the theme ‘London reloaded’ and includes surprises such as robot butler Henry.
Maarten Markus, Managing Director Northern Europe of NH Hotel Group said of the unusual design features, “London is one of the most exciting and forward-thinking cities in the world, so in order to create a buzz we needed to make sure that we matched the city’s creative energy. But also when it comes to artificial intelligence – AI seems to be everywhere and everyone is talking about robots. As leaders in the hospitality industry, we decided to take the next step by implementing a robot named Henry, which we will use as an unexpected addition for our guest relation service.”
The nhow London virtual tours give a walk-through experience of the hotel’s lobby and restaurant and the Presidential Suite and a Superior Double room, showing off colourful textures, contemporary art and graffiti alongside unconventional images of past British monarchs. The lobby features a Big Ben rocket sculpture and tables with cockney rhyming slang and oversized gold bell lights, a reminder of the city’s famous church bells.
Commenting on the design, James Sloane, Director of architect and design company Project Orange explained, “nhow London required vivid storytelling to capture the concept of ‘London reloaded’ and we were encouraged to develop a radical series of theatrical spaces for the Instagram generation. Each area is connected through a narrative that transforms familiar London icons into dramatic installations that catch the eye. The outcome is a playful and stimulating hotel, engaging guests in the ever-changing dynamic of the city.”
