Earlier this month Blenheim Palace hosted the launch of the new Oxford Pass – a joint initiative between Blenheim Palace, Experience Oxfordshire, and the Oxford Bus Company that aims to increase tourism to the city and surrounding areas.
Initially available for a 12-month trial period, the Pass offers visitors a quick and convenient one-stop-shop combination ticket to both the best attractions and transport links.
The Oxford Pass will be valid for a two-day period and provides entry to a host of attractions including the Ashmolean, Bicester Village, Oxford Artisan Distillery, Oxford Castle & Prison, Carfax Tower, Soldiers of Oxfordshire Museum, and Blenheim Palace.
Visitors will also be able to use it on the Oxford Official Walking Tours, City Sightseeing routes and make unlimited bus journeys on Oxford Bus Company and Thames Travel services across Oxfordshire.
Dominic Hare, CEO of Blenheim Palace said, “At an uncertain national moment, we can be sure that our wonderful heritage-led tourist industry will continue to generate economic value and employment for local people in the future as we draw enthralled visitors to the area.
“Oxford Pass is a wonderful product to capitalise on the unique tourist offer of Oxford and Oxfordshire, and we at Blenheim Palace are both proud to have played a leading role in making it happen but also to be asked by our partners to host the launch event.”
The launch was attended by Denis Wormwell, VisitEngland Advisory Board Chairman, who commented, “The pass shows innovation in product development and local collaboration contributing to tourism’s growth.
“Congratulations to Experience Oxfordshire and all the partners involved, and we at VisitEngland look forward to watching the pass develop and benefit the local economy.”
Hayley Beer-Gamage, CEO of Experience Oxfordshire said, “We are not only delighted to have been involved in its inception, but are extremely grateful for all the help and support we have had from Blenheim Palace and Oxford Bus Company to get this to launch.
“The new Oxfords Pass helps address many of our current destination challenges and will help to encourage longer overnight stays as well as giving visitors the opportunity to explore both the City of Oxford and the wider county of Oxfordshire.
“We are launching with an amazing set of attractions and partners and hope that many more will join in the future.”
