Rabbie’s has announced its achievement of B Corp certification, joining a global movement of organisations dedicated to maintaining high standards of social and environmental responsibility. The Edinburgh-based small-group touring specialist is now part of the B Corp community, furthering its commitment to responsible tourism and sustainable business practices.
Since it was founded over 30 years ago, in 1993, Rabbie’s has been guided by its vision to make the world a better place through travel, meaning its values are intrinsically aligned with those of the B Corp movement. Rabbie’s tours venture off the beaten path using small vehicles and immerse guests in local communities. They are designed to share local stories, support small businesses, and spread tourism spending to smaller, out-of-reach villages, ensuring that Rabbie gives back with every journey.
To help mitigate the impact of fuel use, Rabbie’s has had a long-standing, self-imposed carbon tax of £10 per tonne of fuel used across its operations. These funds are reinvested in the community through donations to projects such as forest regeneration, path-building, and community groups.
To become a B Corp, a company must complete an assessment and verify its results by B Lab. This evaluates a company’s performance across various categories: governance, workers, community, environment, and customers. B Lab aims to measure a company’s overall social and environmental impact. The assessment and verification process typically takes at least 12 months, and B Corps must repeat it every three years. Companies must score at least 80 points in the assessment to become a B Corp.
Hazel Rickett, CEO, Rabbie’s said, “At Rabbie’s, we’ve always thrived by working closely with local suppliers and small businesses in the communities we visit on our small group tours. Supporting these communities is at the heart of everything we do, and we’re committed to giving back however we can. Becoming a Certified B Corporation has been an incredibly proud moment for our team, as it connects us with a global movement driving positive policy and economic change. For us, this means investing in local partnerships, minimising our environmental footprint, and safeguarding the places we all love to explore.”
Community projects that have benefited from Rabbie’s self-imposed carbon tax include Portree and Braes Community Trust and Staffin Community Trust—Urras an Taobh Sear.
Fiona Thomson, Development Officer at Portree and Braes Community Trust said, “Rabbie’s has been such a valuable source of support to the Trust over the past five years. We’ve received funding to support the purchase of benches for our newly created picnic area and festive lighting for the village. Rabbie’s has also supported us during this time with funding and volunteers to develop the path network and activity at the community allotments and to work with local primary schools to create seasonal flower displays in and around the centre of Portree. Their awards have made a real, visible, impact on the local environment and have made Portree a more welcoming and connected place. We hope we can continue working with them long into the future.”
Hugh Ross, Development Officer at Staffin Community Trust – Urras an Taobh Sear said, “It is incredible to think that Staffin Community Trust has been working in partnership with Rabbie’s for eight years. We’ve achieved a great deal together in that time, including combatting flooding and damaged paths in Sartle, Brogaig, Garafad and Lealt, helping restore damaged vegetation and promoting sustainable tourism. Rabbie’s provides a grant which helps us to purchase tools and materials to support these works. We are always struck by how upbeat, positive and good humoured the Rabbie’s team is, even when battling the elements and the work ahead of them. We recognise the work can be demanding but we always want to ensure the Rabbie’s team enjoy themselves and the surrounding, and importantly have fun. Here’s to another eight years.”
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