Following a competitive pitch, Wightlink has appointed Accord Marketing as its media agency to develop and implement an integrated media plan across multiple channels. This will include media buying, campaign management, tracking, optimisation, reporting, and creative production services.
Accord Marketing is an award-winning marketing agency with offices in London and the South-West. A company of creative thinkers, digital strategists, planning experts and problem-solvers. Experienced and flexible, clients come to them for ideas, service, and results. They work closely with their clients to devise, develop and implement every stage of their marketing plans.
Wightlink is a cross-Solent ferry operator, providing an essential service between the mainland UK and the Isle of Wight. The business operates three routes with over 45,000 sailings per annum. It operates 24×7, with six ports and eight ships, and a Head Office.
David Williams, Wightlink’s Head of Marketing, said, “Wightlink are delighted to be partnering with Accord. Their detailed pitch presentation was extremely impressive, alongside the vast experience their team brings from the travel and transportation sector, it was an easy decision to select Accord as our agency partner.”
Maria Payne, Accord’s Managing Director, said, “We’re thrilled to be working with Wightlink, an iconic brand connecting people to the Isle of Wight. We are committed to delivering an innovative media strategy that showcases their fantastic range of services and achieves their ambitious business objectives. We can’t wait to get started!”
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