Following a competitive pitch, Wightlink has appointed Accord Marketing as its media agency to develop and implement an integrated media plan across multiple channels. This will include media buying, campaign management, tracking, optimisation, reporting, and creative production services.
The award-winning agency will work closely with Wightlink, who operate 45,000 cross-Solent ferry sailings each year, with services running every day across size ports and eight ships.
David Williams, Wightlink’s Head of Marketing, said, “Wightlink are delighted to be partnering with Accord. Their detailed pitch presentation was extremely impressive, alongside the vast experience their team brings from the travel and transportation sector, it was an easy decision to select Accord as our agency partner.”
Maria Payne, Managing Director of Accord Marketing, said, “We’re thrilled to be working with Wightlink, an iconic brand connecting people to the Isle of Wight. We are committed to delivering an innovative media strategy that showcases their fantastic range of services and achieves their ambitious business objectives. We can’t wait to get started!”
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