The Tourism Media Group® has announced a licensing agreement with Think Travel Media Ltd. to publish the Where® portfolio of media brands (including 1946 travel media brand Where® London; VisitBritain and London & Partners’ official guide London Planner®; and IN London® – the official luxury lifestyle magazine of London & Partners).
The Tourism Media Group® is founded by three experienced industry specialists:
- Sales & Marketing professional Rob Way, who has over 20 years experience working with the Where brands
- Chris Johnson, a multi-award winning specialist in travel content strategy and former Where® Europe Group Editor-in-Chief
- Sean Thompson, Publisher of the Chinese UK Visitor Guide suite of print and digital platform and with over 30 years of travel media experience
Rob Way said, “Both Where and London Planner are well-respected legacy travel brands that I have had the pleasure of working on for over two decades. The Tourism Media Group (TMG) is perfectly positioned to propel Where to the next level, with a suite of revitalised digital initiatives working in partnership with our US colleagues, plus a publishing schedule of print products that will give a welcome boost to the inbound tourism industry”.
Chris Johnson said, “As long-standing content director across the Where portfolio, I’m relishing the challenge of once more connecting a new generation of international travellers with reliable, inspiring information across a variety of platforms. In addition, we will continue to offer our award-winning, publishing, digital and content marketing services to the travel trade.”
Sean Thompson added, “This deal supercharges my commitment to providing multi-lingual visitor solutions, contract publishing and third party media sales and buying to our industry partners.”
Ian McAuliffe CEO of Think Travel Media Ltd, said: “We see this licensing arrangement as an exciting first step towards developing a one-stop shop for both today’s travellers and the travel trade that is data-led and digital-first.
“We will use the data Think and TMG gather about our readers/audiences to deliver effective marketing services and branded/content marketing to tourist boards, tour operators and the tourism industry.”
William S Morris III, Chairman of Morris Communications said, “Today we begin a transformative period for our inbound tourism brands. This licensing deal with our good friends in The Tourism Media Group and our combined commitment to digital development means we will be well placed to convert these essential tourism brands into industry leaders for the next decade and beyond.”
Brands in The Tourism Media Group portfolio will include:
- Where London – the most widely circulated publication in London’s hotels
- London Planner – London & Partner’s and VisitBritain‘s official guide
- IN London – Official Luxury Lifestyle Magazine of London & Partners
- IN London Chinese Edition – Official guide of China Union Pay
- IN London Arabic Edition
- Where Maps – The official maps of the Society of the Golden Keys and VisitLondon
- Where & When Concierge Platforms & Outreach
- At Your Service Concierge Magazine
- Where Junior
- Chinese UK Visitor Guide (regional guide to the UK distributed in China)
- WhereTraveler.com® – global multimedia visitor playform
- LondonPLANNER.com
For further information, please contact Rob Way.
