Visit Greenwich has announced that the destination is steaming ahead in year-on-year comparisons, with visitor spend up 25% and visitor numbers up 11% at 19 million, supporting 16,000 jobs across the borough.
Visit Greenwich continues to work hard to ensure that the revenue of £1.87 billion created provides as many opportunities for local people and businesses as possible. The organisation has stepped up strategic partnership working with local educators, London South East Colleges, University of Greenwich and Ravensbourne University London, continuing to explore ways of maximising local engagement and employment opportunities for residents.
Full 2023 data is to be published shortly from the globally-used STEAM tourism economic activity model. It highlights the continued value of the visitor economy in the region, benefitting from stronger domestic spend due to re-targeted focus on local and domestic audiences, in addition to overseas markets showing signs of finally recovering to levels approaching the all-time high of 2019, before the Covid pandemic struck.
Tourism’s positive influence on the economy of the Royal Borough of Greenwich is showcased by Greenwich Peninsula, home to popular attractions including the IFS Cloud Cable Car and The O2.
Visit Greenwich CEO, Barrie Kelly said, “These results show the highest growth ever recorded in the Royal Borough of Greenwich. We expect overseas tourism to increase again this year and we hope the domestic market will remain strong. Coupled with the recent news of Greenwich’s cultural impact awards for 2025 we believe we are well positioned to continue to generate good growth over the next few years.”
Laura Flanagan, Director for Greenwich Peninsula at Knight Dragon commented, “It’s fantastic to see an increasing number of visitors to the Royal Borough of Greenwich and the part that Greenwich Peninsula plays in attracting people to the area is key. This shows how the investment into creating a thriving and exciting riverside destination that people can live, work, and socialise in is vital to attracting a wave of both domestic and international visitors. We have a cohesive placemaking strategy with art, culture and design at the heart of all that we do.”
Click here to find out more about Visit Greenwich.
