The best venues, experiences, and events from across the West Midlands visitor economy have been recognised at the 2025 West Midlands Tourism Awards, with 15 winners crowed at the sector’s annual celebration on 18 March.
Tourism businesses from across the region were awarded gold, silver or bronze in categories which included Experience of the Year, International Tourism Award and Ethical, Responsible and Sustainable Tourism Award. The list of winners can be viewed here.
Radio, TV, and sports broadcaster Amber Sandhu hosted the ceremony, which was followed by entertainment from B:Music Young Performers and music group W!RED.
Sharon Thompson, Deputy Mayor of the West Midlands, the keynote speaker at the ceremony said, “This is an important evening in the West Midlands’ events calendar to pay tribute to the wonderful tourism champions who have a direct impact on the positive way that the region is perceived.
“More than 145 million people visit the West Midlands each year, enjoying our magical cultural attractions, fantastic culinary settings and memorable business and sporting events offer. Crucially, too, tourism supports more than 143,000 jobs, offering inclusive growth and development opportunities for those who work hard to succeed.
“I was pleased and honoured to raise a glass to all of the great supporters of our visitor economy – all of whom are working hard to ensure that tourism remains one of the region’s success stories.”
Gold and silver winners from this year’s regional event automatically qualify for the VisitEngland Awards for Excellence, to be held in Brighton in June, where West Midlands successes will be shortlisted for national prizes. At the 2024 ceremony, Telford International (gold, Business Events Venue of the Year); Warwick Conferences (silver, Business Events Venue of the Year); and Cotswolds Distillery (silver, Small Visitor Attraction of the Year) were all recognised nationally.
The 2025 West Midlands Tourism Awards took place during English Tourism Week, a nationwide initiative highlighting tourism’s importance to local communities and economies. The weeklong celebration promotes innovation, quality, and a range of products and services to boost domestic breaks.
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