Destination Bristol and Visit Bath are seeking a Marketing Executive to join the team to support the marketing department in delivering the annual marketing strategy for Visit West brands. Other responsibilities include devise and deliver marketing communications to promote Bath, Bristol and the surrounding areas to relevant visitor audiences. However, this will involve liaison with various internal and external stakeholders and agencies.
Key activities include:
- Co-ordinating the planning and execution of engaging campaigns and marketing activity, including marketing schedule management and liaising and directing various stakeholders to produce material of the very highest standard for target markets, ensuring cost efficiency, brand adherence and highest return on investment
- Wiritng and editing engaging copy for both online/offline marketing communications
- Developing member engagement opportunities within the general marketing plan and ensuring communications via corporate website and social channels
- Preparing KPI reports for all marketing activity under the remit of the Marketing Executive
- Supporting the wider marketing team
- Using CMS to update the website and social media channels, including content creation, SEO, monitoring and reporting
- Dealing with enquiries from internal and external stakeholders and organisations in a way that enhances the image of the company and maximises opportunities to encourage promotion of member business and the city region
- Attending any relevant exhibition and occasional familiarisation or press visits to promote the destinations
- Maintaining a high level of knowledge of the role of the DMO and the tourism offer of the area nad use this knowledge to contribute creatively to the marketing plan
The ideal candidate will:
- Have the ability to build positive working relationships internally and externally
- Possess good knowledge on IT software
- Have experience in effective management of business social media channels
- Have experience in managing enquiries in a professional, positive, and timely manner
- Possess good writing and editing skills
- Possess good organisational skills
- Have the ability to work collaboratively and own initiative
Please click here to view the full job description and person specification.
*Please note this role can be based at either the Bristol or Bath office*
How to apply: Please visit BusinessWest’s website, download the full recruitment pack and complete the application forms by 12pm, Wednesday 28 April 2021.
About Destination Bristol & Visit Bath: Destination Bristol and Visit Bath are the DMOs for Bristol, Bath and the surrounding area. Bristol is regarded as the cosmopolitan capital of the West Country and the gateway to South West England. It is a vibrant city known for its maritime heritage, shopping, innovation, street art and music culture. Built for pleasure and relaxation, beautiful Bath has been a wellbeing destination since Roman times. Easily reachable by train from London, the region boasts an excellent geographical location next to the major M4 and M5 motorways perfect as a base to explore the two cities, Cardiff, Somerset, the Cotswolds and Stonehenge.
